Year established: 2014
Mobile compatible: Yes
Jurisdiction: Malta & UK
Overall rating: C-
Recommended: For recreational players
SuperLenny Sportsbook Review
SuperLenny is a unique sports betting website that aims to stand out amongst its competitors with its modern design and obvious sense of humour.
Betit Operations Ltd, a large organisation based in Malta, is SuperLenny’s parent company and is licensed and regulated by the Gambling Commission of Great Britain and by Malta LG.
This bookmaker has SuperLenny has only been online since late 2014 and, along with Thrills which is also operated by Betit Operations, it has a diverse range of betting services. Both bookmakers joined Playtech Open Platform to access a huge library of the latest online Casino games allowing them to be the first to offer new and exciting content focused at their significant Nordic market. Henric Andersson, COO of Betit Group, says this will help SuperLenny to cope with its “ fast growing community of players.”
It mostly focuses on Nordic countries along with neighbouring western European countries. Currently the bookmaker does not have access to many other countries.
SuperLenny is active on social media sites with a growing presence on Facebook, Twitter, Instagram and even Youtube. However, after only a year this activity is yet to get over 400 followers on any one site.
Despite a focus on a range of areas, SuperLenny’s sports betting remains comprehensive with a focus on Football. It has 35 different markets for sport including less common odds on Athletics, Bandy, Biathlon, Chess, Cross-Country Skiing, Gaelic Football, Hurling, Sailing and Weight lifting.
There is also a somewhat small market for E-Sports on the site, with a current focus on League of Legends and Defence of Ancients (DOTA) 2. Although an important addition, there could be more focus on this growing market.
Although there is no live streaming facility, SuperLenny has a well laid out ‘Live Sports’ sections with detailed statistics and real-time graphic display of games. The well laid out, simple design makes live betting accessible even to the newest players.
One issue is the lack of a cash-out option when following live-sports and is something that could be considered for the future where it is becoming more common.
Usability of the site
SuperLenny’s unique feel is what immediately sets it apart from the rest, aiming to be the cool, funny guy of the sports betting world. This omnipresent moose “was there in ’78 with a lump in his hairy throat when a young Björn Borg sank to his knees on the hallowed Wimbledon grass” and will be there to joke about sports for the foreseeable future.
Its friendliness makes using SuperLenny an enjoyable experience and its simple design allows even new players to understand quickly. As well as this, if there are any issues, SuperLenny are easily available via chat, phone and email and are quick to help.
In terms of promotions, SuperLenny offer a £25 risk-free bet for their Sportsbook, and 10 no deposit free spins with £150 bonus in their Casino. Once these offers have been used, the bookmaker send new and exciting offers as well as allowing players to take part in a reward system, BUX, where you complete assignments and receive bonuses in return.
In keeping with the website, the mobile app is very well laid out and designed to give players a simple and relaxing experience.
It is easy to deposit money and the bookmaker offers a range of payment methods including Skrill and Neteller.
Despite some shortcomings in terms of a live cash out option and live sports streaming, SuperLenny is doing well to stand out in an incredibly competitive market. Their unique, friendly feel give them something that other websites tend to ignore, character.
SuperLenny is still in its infancy, but with its range of sports betting, well designed graphics and simple layout, the bookmaker shows huge potential and is on track to keep growing.
– Excellent, modern presentation;
– Wide sport betting markets;
– Good selection of global and national sports;
– Generous bonus for new customers;
– Great graphic interface;
– Works well on desktop or mobile;
– Friendly and welcoming language used;
– Good customer service.
– Very new bookmaker;
– Number of bets is limited compared to the biggest sites;
– Slightly better odds elsewhere;
– Not so much payment methods;
– Live chat feature needs improvement;
– Limited number of languages.
Visa/Mastercard, Skrill (Moneybookers), Neteller, Paysafecard, Sofortuberweisung, Poli, iDeal
*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.