Year established: 2002
Mobile compatible: Yes
Jurisdiction: Gibraltar & UK
Overall rating: A-
Recommended: For recreational and professional players
32Red Sport Review
32Red Sport is the newest arm of the 32Red brand which was launched in 2002 and listed on the London Stock Exchange on the AIM (Alternative Investment Market) in 2005. Underneath the 32Red umbrella there’s also 32Red Bingo, 32Red Poker, Roxy Palace Casino, Casino Splendido, Dash Casino, Nedplay Casino and Golden Lounge Casino.
Based and licensed in Gibraltar 32Red was started by Edward Ware who left his role as Managing Director of Ladbrokes International at the turn of the millennium to bring his vision of a specialised and independent online casino to fruition. It’s since become an award winning major multi-brand product, and Ware remains at the forefront as CEO and 22.4% shareholder.
In 2012 it gained an Italian licence, and it’s also an Authorised Betting Partner (ABP) of British racing, a respectable status which few operators have been granted.
In 2014 in preparation for the World Cup, 32Red launched a new sports betting platform courtesy of provider Kambi. In the same year the betting operator agreed a three year sponsorship deal with Glasgow Rangers. In the past the company has sponsored the likes of Aston Villa, Swansea and Crawley Town.
With an array of casino products including the more exclusive Playboy Casino, the sports betting section is broken down simply into five tabs along the top; Betting Home, Live Betting, Horseracing, Promotions and Help Centre.
Down the left hand side it has a list of sports, along with the amount of events it is offering at the time in that sport. It has an excellent range of markets, in the likes of esports, floorball and chess to name just three in addition to the usual suspects. Indeed it offers some of the most extensive coverage in the industry.
At the top on the left it also includes shortcuts to popular markets such as the Premier League and these change accordingly such as including the Six Nations whilst it’s on for example.
At any one time the main 32Red Sport homepage directs users to current featured live betting events, with the useful ‘Most Popular Bets’ section directly below it. As such inplay betting becomes very much part of every user’s experience whether they click the live betting tab or not.
In the live betting section users are able to ‘favourite’ any number of events by clicking the star next to them. This ensures they pop up in the Favourites section on the top left, which makes live betting on a number of events simpler and easier. It’s helpfully organised into sports down the left hand column (with the number of ongoing events in each) and Featured Events, Just Started and Upcoming forming the central part of the page.
The Live Calendar feature which allows users to see upcoming events over coming days and in selected sports should they choose, is a huge bonus and adds to an excellent live betting product.
Usability of the site
32Red Sport is powered by Kambi which is amongst the elite of sportsbook platform providers. As such the site is responsive and organised well, plus it includes a search bar which allows for quick and effective searching for a specific event. The Kambi sportsbook product is integrated with the overall Microgaming platform which ensures a comprehensive and overall quality offering.
The 32Red app is available on both Android and iOS and is a great product, it’s both fast and easy to use. Customer support is top notch and is offered via email, live chat, and telephone along with an FAQ help centre. Support is offered 24/7 and withdrawals are processed in an industry best 2-3 days.
To turn the odds on the site to fractional just scroll to the bottom of the page until you see box marked “Odds Format”. Toggle this to change between odds types.
32Red Sport is one of the top and best respected operators globally for a reason. It offers a mammoth range of markets, has a well designed sportsbook, a strong customer support system and an intuitive app.
That it’s listed on the London Stock Exchange adds to its trustworthiness as does its status as an authorised betting partner of British horseracing. Add in the fact that it accepts a huge amount of payment partners, boasts competitive odds, and processes withdrawals as fast as any of the industry’s best operators and you have a recipe for one of the best gambling companies in the business.
– Well known, respected brand;
– Authorized and regulated – 100% trustworthy;
– Caters for an international user base;
– Excellent choice of sporting markets;
– Variety of betting products;
– Reasonable odds covering all mainstream sports;
– Good welcome bonuses and promotions;
– Also offers Casino games, Poker, Rummy and even Bingo;
– Plenty of hassle-free deposit options;
– Secured online transaction;
– Helpful customer service.
– Cashback offer is limited;
– Bonus is a fairly minimum amount;
– Odds aren’t the greatest for local sports;
– Some minor site navigation issues;
– Not available in certain countries.
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*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.
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