Year established: 2000
Mobile compatible: Yes
Overall rating: C+
Recommended: For recreational players
Skybet Sportsbook Review
Sky Betting and Gaming is now an independent company which separated from BSkyB in March 2015, though it retains a 20% stake.
The origins of Sky Bet can be traced back as far as 1999 and a company called the Sport Internet Group, which consisted of Planet Football, Opta and Surrey Sports, which BSkyB acquired in May 2000. Surrey Sports which was the betting arm of the company was rebranded to Sky Bet and Sky Vegas was launched too.
In 2010 the company relocated to Leeds, its current base and it’s grown from less than 200 employees to over 900 today. Sky Bet also has offices in London, Sheffield, Guernsey and Rome. The popular affiliate odds comparison site Oddschecker is also under the Sky Betting & Gaming umbrella since its acquisition in 2007.
In December 2015 the English Football League (EFL) and Sky Bet renewed their partnership which’ll see the betting operator sponsor the three leagues below the Premiership until at least 2019. This includes the Sky Bet Play Offs. Jamie Redknapp who is also a pundit on Sky Sports is an ambassador for Sky Bet, whilst Neil Channing is the Sky Poker ambassador.
One particularly successful Sky Bet campaign was the Sky Bet Transfer Fund in which football league fans had the chance to win £250,000 for their club to spend on a new signing
Sky Bet has over 286,000 Twitter followers, it’s the home of the popular Soccer Saturday Super Six and regularly updates its promotions with #PriceBoosts and more.
Sky Bet offers a huge amount of sports betting markets, all of which can be seen here: American Football, Aussie Rules, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Esports, Football, Formula 1, Gaelic Games, Golf, Greyhound Racing, Handball, Horse Racing, Ice Hockey, Motor Sport, Netball, Olympics, Rugby League, Rugby Union, Snooker, Speedway, Tennis, UFC & MMA and Volleyball.
In addition to this Sky Bet offers Virtual Sports, numerous television and film specials and a solid range of political markets to boot! The Sky Bet Virtual Sports offering is one of the best on the market.
Sky Bet live betting is proudly displayed as the centrepiece of its main homepage and with extensive Sky Sports coverage and BSkyB maintaining a 20% stake in Sky Betting & Gaming, it’s no surprise that Sky Bet has put a lot of time and energy into ensuring its in-play betting is one of the best around.
Sky Bet live streaming is a natural extension to the product and this can be accessed via Sky Bet mobile too with no bet required, all you need is a Sky Bet account.
Usability of the site
The site is extremely modern and well designed. The sports betting options are listed in full down the left hand side with numerous Quick Links to the popular events of the day too. It’s sleek and promotions are easy to find as are the extra features at the bottom left hand corner such as links to betting tips, Sky’s other relevant products, terms and conditions and more.
Unsurprisingly Sky Bet’s tipping section is of high quality with Jamie Redknapp and Ed Chamberlain taking on the football tips, Alex Hammond covering horse racing tips daily and other Sky Sports pundits such as Ian Botham (cricket), Johnny Herbert (F1) and Rob Lee (golf) completing the package.
Sky Bet offers strong customer support with live chat, email and phone options though Sky Bet could certainly widen its banking options. It allows Visa, Mastercard, Paypal, Skrill and Neteller at this time.
Sky Bet is a great online bookmaker especially if you’re a football fan and yet more so if you’re a fan of the EFL. Its customer support is solid, Sky Bet mobile is well designed and the site is exceptionally modern and easy to use.
The range of sports for both pre match and in-play betting is impressive, and the odds are generally good value too as they should be with Oddschecker under the company’s umbrella. Sky Bet’s Virtual Sports are one highlight, and the #PriceBoosts make it worth checking before you place a bet.
– One of Europe’s most popular online sportsbooks;
– A reputation within the industry that speaks for itself;
– A huge amount of options, sports, and other events;
– Good variety of markets especially Football;
– Top odds on British football league;
– Best odds guarantee on horse racing;
– Great mobile and TV betting platform;
– Live streaming sporting events on 24/7;
– Offers a regular tangible bonus;
– Easy and well designed web site;
– Many helpful tools and resources;
– Interactive help.
– Tend to limit high winning players;
– The site is operated only on English language;
– Website can be very slow compared to other recognised top brands;
– Restricted betting in some countries.
Visa/Mastercard, Skrill (Moneybookers), Neteller, Ukash, PayPal
*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.