Year established: 2008
Mobile version: yes
Overall rating: C-
Recommended: For recreational players
Meridianbet Sportsbook Review
Meridianbet is an online betting operator from Serbia.
It is a part of the Meridianbet Gaming Ltd company and operates using a Maltese licence. Meridian Gaming Ltd was founded in 2007, the company has offices in Belgrade in Serbia and Valletta in Malta. It is a member of the European Organisation of Gaming Law (or EOGL), this is a Brussels based non profit which betting operators work with to promote a safe and reliable gaming environment for players in Europe.
It has a wide ranging presence on social media and has channels on Facebook, Twitter, Google+ and Youtube. It has over 1750 followers on Twitter which is a channel focused on the company’s Serbian audience, and it has no English feed. Meridianbet’s Youtube contains a number of videos from tutorials to adverts and the channel overall has acquired over 285,000 views.
Meridianbet has yet to sign up any brand ambassadors of note, and this is one tactic it may choose to invest in should it wish to increase awareness especially in other markets outside of Serbia.
Meridianbet offers its European customers a whole range of betting options. Sports betting is its focus and here in full are the sports currently on offer in some form; Alpine Skiing, American Football, Bandy, Baseball, Basketball, Biathlon, Boxing, Chess, Cricket, Cross Country Skiing, Cycling, Darts, Formula 1, Futsal, Esports, Football, Golf, Greyhounds, Handball, Horseracing, Ice Hockey, Martial Arts, Moto GP, Rugby League, Rugby Union, Skiing, Snooker & Pool, Tennis and Volleyball.
In addition to all these Meridianbet customers can also try their luck at some Politics markets.
Meridianbet customers have access to live betting facilities, which is increasingly important for bookmakers to offer a good product within and across sports. Meridianbet live betting is practical if a little boring, and lacking in graphics and the integral ‘fun’ element for inplay.
It also needs to add live streaming if it wishes to increase its betting volume on inplay; this has been proven to vastly increase the amount of bets taken on events shown.
Usability of the site
The Meridianbet site is available in English and Serbian. It could do with adding a few more options here if it wishes to attract a larger and wider customer base.
The Meridianbet site went through a modernisation and overhaul not too long ago and for those missing the old days there is a link back to the previous site design on the new one. In terms of general usage it’s a breeze, it’s easy to use, and one good feature is that customers can flag their favourite markets to appear shortlisted on the top left of the home page.
It has a unique feature which allows the site to take over your full screen which some may enjoy, and importantly along the very top users are given drop down menu options to choose their preferences in terms of Language and Odds, and to peruse live statistics too.
Customer support is extremely comprehensive; live chat is always visible and only one click away and there is email support too (firstname.lastname@example.org). There is help available too via Whatsapp and Viber, as well as a phone service. Even the top tier bookmakers do not offer such a great range. There is also a Meridianbet mobile app for those who want to bet on the go or who prefer a smaller second screen betting experience.
The layout suits racing bettors as it has its own tab separate from sports betting.
Meridianbet should be a well trusted bookmaker as part of the Meridian Gaming Ltd company which itself is a part of the EOGL.
It is focused on the Serbian market, and is particularly good for racing punters with a separate section from the other sports of which there are a great deal too to be fair. The range of customer support is excellent at Meridianbet but it needs to add live streaming and make its in-play section more entertaining if it wants to expand and grow.
– Fully integrated gambling site;
– Wide range of sports games;
– Cover a wide range of football betting markets;
– Also offers online bingo, casino and poker;
– Excellent, ongoing promotions for the life of your account;
– Multiple languages and currencies support.
– Not very well known;
– Don’t always offer the best odds;
– Low bet limits for some events;
– Tend to limit fast and high winning players;
– Website sometimes very confusing.
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*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.