Year established: 2009
Mobile compatible: Yes
Jurisdiction: Gibraltar & UK
Overall rating: B+
Recommended: For recreational players
McBookie Sportsbook Review
McBookie is a Scottish bookmaker which was first launched in 2009. The aim behind McBookie is primarily to promote Scottish sports and betting on them.
The website states that it is ‘always putting Scottish sports and Scottish punters first’. As such it offers a greater depth of markets on Scottish football and other Scottish sports too. It also does specials on markets that Scottish sportsmen and women are involved in.
The company was started by Paul Petrie who had spent 6 years working at the Tote and was frustrated with the lack of markets aimed at Scottish customers. Seeing a gap in the market Petrie returned to his native Dundee to launch Mcbookie with business partner Damian Walker.
McBookie offers both sport and casino wagering for these customers. In April 2016 it became a British horseracing authority (BHA) Authorised betting partner.
The bookmaker operates social media and the McBookie Twitter channel focus is largely on Scottish football clubs and news and gossip around this. As such for its primary target audience it should be worth a follow, and indeed it has gained over 8,500 followers. McBookie also operates channels on Facebook and YouTube.
McBookie capitalises on its Scottish focus in its marketing and this was seen specifically in its first television advertising campaign in 2014 in the build up to the world cup.
McBookie offers customers a strong selection of markets and these are not limited to just Scottish sports. These sports are listed in full here: American football, Australian Rules, baseball, basketball, boxing, cricket, darts, football, Formula 1, Gaelic football, golf, greyhound, handball, horse racing, Merlin, ice hockey, MMA and UFC, motorcycling, rugby league, rugby union, snooker, speedway, tennis and volleyball.
In addition to these sporting markets McBookie also offers punters the chance to bet on politics and some entertainment markets too.
Of course as live betting becomes more and more popular McBookie has made sure that it is essential part of its product. The In-Play section of McBookie is reasonably well laid out and quite enjoyable I would know quite basic to with few graphics.
McBookie does not offer live streaming as yet which let down the product notably.
Usability of the Site
The Mcbookie site is quite basic upon first look but it is easy to use because of this.
Customers that are new to betting should take to it quite quickly, especially Scottish sports fans who enjoy a wager. As is its remit it is extremely well catered to them, With Scottish football player retired and specific promotions solely for Scottish residents.
The on-site blog adds to this and contains extensive content focused on Scottish sports. It is mostly focused on football and horse racing with weekly previews for both and it also notably includes extensive previews on non League Scottish football; Something that you are unlikely to find elsewhere. It covers some other sports too but less regularly.
Customer support is good and includes live chat, available in one click from any page, and via email too. There is however no telephone service which will frustrate some customers.
Banking options are solid and includes the usual lot such as Visa, Mastercard and some ewallets such as Paypal, Neteller and Skrill.
McBookie has a very targeted focus and stands out from the plethora of bookmakers offering exactly the same thing under a different brand.
Scottish customers should take to McBookie which is run by a passionate pair of experienced betting industry professionals, and they have delivered in their commitment to put Scottish sports and markets first. Scottish punters will also thoroughly enjoy the generous offers that are exclusive to them at McBookie.
– Good reputation within the online sports betting industry;
– Covers major and minor international sports and events;
– Great coverage of european football and horse racing;
– Good variety of markets especially Football;
– Very reasonable and competitive odds;
– Fantastic odds on horse racing;
– Regular promos on scottish sports & sportsmen;
– Very good welcome bonuses for new players;
– Easily accessible information such as stats that help players;
– Modern site design and easy to follow sections;
– Terrific customer support 24/7.
– Only a handful of sports covered in real depth;
– Main focus is on UK customers;
– The free bet offer is only available to customers in Scotland;
– Limited payment options available for deposit/withdrawal;
– Not available in certain countries.
Visa/Mastercard, Skrill (Moneybookers), Neteller, PayPal, Paysafecard, Bank Transfer
*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.