Bet365 Review
Year established: 1974

Mobile compatible: Yes

Jurisdiction: United Kingdom

Overall rating: A-

Recommended: For recreational and professional players
Bet365 Sportsbook Review

Bet365 was founded in 1974 (online since 2001) in Stoke-on-Trent by Denise Coates. She is now joint Chief Executive alongside her brother John though her 50% plus stake in the firm is the larger of the pair. Her net worth is estimated to be in the region of £2.6bn, according to Forbes in 2016.

Today it has over 3,000 employees making it the Stoke’s largest private employer. It enjoys a close knit relationship with the city, and it’s been the main shirt sponsor of Stoke City FC since 2012. Moreover Peter Coates is both club chairman at Stoke and business chairman at bet365.

The betting operator is also a betting partner of Premier League clubs including West Brom, Aston Villa and Leicester City. It’s active on social media particularly on Facebook and Twitter on which it has over 292,000 followers. The actor Ray Winstone has become synonymous bet365 on a series of television adverts for some time.

Having come a long way in online betting, bet365 is now one of the largest online bookmakers and most recognised names in betting with over 21 million customers worldwide. In 2015 it announced that it had achieved an operating profit of over £400m in the 12 months leading up to March of that year.

Betting markets

As an online only operator bet365 operates a wide range of markets and the main site is split into sports, in-play, financials, casino, games, poker, vegas and bingo. The bet365 football markets are in depth which is no surprise with its Premier League partners.

It offers a huge range of other sports too however, and the full list is here: American Football, Aussie Rules, Baseball, Basketball, Boxing/UFC, Cricket, Cycling, Darts Esports, Futsal, Gaelic Sports, Golf, Greyhounds, Horse racing, Ice Hockey, Motor Sports, Rugby League, Rugby Union, Snooker, Soccer, Speedway, Tennis, Virtual Sports, Volleyball, Winter Sports, Badminton, Bandy, Beach Volleyball, Curling, Floorball, Handball, Lacrosse, Netball, Surfing, Table Tennis and Trotting.

This is in addition to financial betting which is something which sees bet365 stand a cut above the competition in another aspect. As well as these this bookmaker also offers lotto, and comprehensive specials such as politics and entertainment markets.

Bet365 in-play betting

As one of the largest and most popular online sportsbooks, bet365 offers extensive in-play betting across sports. The bet365 live streaming adds an exceptional level to live betting on the sportsbook, with certain bonuses and promotions aimed at these covered events.

The bet365 in-play betting is amongst the best live betting products around, and in addition to streaming it also offers live commentary on selected events.

Usability of the site

The site operates a one-wallet system which means that customers are able to access all of the options such as poker, sportsbook, casino and the rest with one login and minimum fuss.

The live streaming is arguably the best out there amongst bookmakers with bet365 users gaining access to over 50,000 events. This includes live La Liga streaming for the 2015/16 season, action from the Bundesliga and the Championship not to mention tennis tournaments such as the ATP and the WTA. This breadth of coverage, which is also quality in terms of picture and sound, thoroughly enhances bet365 live betting.

There is also a bet365 cash out feature which adds to the user experience. Betting on the go with bet365 is enjoyable and easy. Customers can choose to download the bet365 app and have it available at the touch of the button.


Bet365 is one of the most trusted and reliable names in betting and, since 2001, has grown at an incredible rate to become one of the biggest online bookmakers globally. The bet365 sports betting offering is mammoth, and the range of special markets are basically unmatched elsewhere.

It boasts an excellent sign up offer, a good app and mobile product in addition to a great selection of markets and in-play betting. It also has live streaming, a superb user interface and is thoroughly reliable with speedy withdrawals. It’s a top bookmaker with competitive odds, and ticks all the boxes. Unless you’re a professional punter with particular needs, then look no further.


– One of the most popular bookmakers;

Financially stable and established bookmaker;

– Long years of experience;

More competitive bookmaker margins than other bookmakers;

Covers all sporting markets and many extra unique markets;

Quick to add markets for upcoming fixtures;

– Video and audio feeds during many live events;

– Great odds at Asian handicaps;

High winning limits;

– Generous bonus;

– Regular promos;

– Live streaming Great live betting console;

– Free of charge deposits and withdrawals and excellent mobile betting;

Great range of customer service facilities.


Flash design on homepage sometimes laggy on some computers.


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*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.

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