Year established: 2008
Mobile version: yes
Jurisdiction: Gibraltar & UK
Overall rating: B-
Recommended: For recreational players
Online bookmaker 888Sport was founded in 2008. It’s licensed and operates from Gibraltar as a subsidiary of company 888 Holdings plc which is listed on the London Stock Exchange (LSE).
It’s the sports betting arm of the company and is focused on Europe and especially football and horse racing.
It quickly became involved in signing sponsorships and ambassadors to get the 888Sport name out there and this began with the sponsorship of a stand at Fontwell Park Racecourse in 2010. This was followed up with Santiago Canizares joining as a brand ambassador, the now retired Spanish keeper who played for Real Madrid and Valencia and who Peter Schmeichel once called the ‘finest goalkeeper in the world.’
Ian Wright was signed up as a pundit for the 2012 Euros whilst Channel 4 presenter Emma Spencer joined the ranks as horse racing expert in 2014. The firm has also sponsored numerous individual events throughout sports such as the Giro d’Italia in cycling and created the 888Sport Charity Sprint.
It’s heavily involved in football sponsorship and has sponsored Sevilla FC, as well as stands at a number of Football League clubs such as Charlton Athletic’s The Valley, Reading’s Madejski, Ipswich’s Portman Road, Notts Forest’s City Ground and more.
888Sport is an advocate of social media, it has over 29,000 Twitter followers and over 15,000 Facebook Likes. It used Twitter particularly well during the build up to the Froch v Groves boxing match, and is typically aimed at humour and ‘banter’.
Certainly other betting operators offer more diverse sporting markets but here are those 888Sport includes for its customers: Football, Golf, Volleyball, Cricket, Baseball, Tennis, Motor Sports, Horse Racing, Darts, Boxing, Handball, Ice Hockey, Snooker, Basketball, Rugby,
888Sport has 888TV which means that customers get to watch live streams of horse racing and more. You can watch from every racetrack in the UK and Ireland!
This enhances an already top notch live betting product from the company which feels modern, is fun and easy to use and has a huge amount of options.
Usability of the site
Orange and black is the theme at 888Sport, and the site is both sleek and modern. The site is available in a range of European languages, including English, German, Spanish, French, Portuguese, Swedish, Russian, Polish, Norwegian, Finnish and Romanian.
It operates localised sites and apps in Spain, Denmark and Italy. 888Sport customer support is available in the form of live chat, phone and email. These are in addition to the FAQs section. 888Sport mobile is one of the best parts of betting with the bookmaker and it has in the past stated that mobile is its focus.
888Sport operates a VIP programme too which rewards regular customers and high spenders. There’s a sports news blog which helps bettors make their decisions with previews and analysis.
Extensive and generally lower tier sporting sponsorships have seen 888Sport get its name out there and increase brand awareness. It’s big on mobile which shows in a great 888Sport mobile product, and is great for football and horse racing betting.
It’s not so hot on more niche sports but if you only bet on the big ones, then get yourself an account with 888Sport today!
The 888Sport sign up offer, which trebles your odds on your first bet, definitely makes it worthwhile as do the regular 888Sport promotions.
– Reliable and established brand;
– Part of a good known brand;
– Listed on London Stock Exchange;
– Wide selection of betting markets;
– Generous welcome bonus of up to £88 in free bets;
– Fast-loading website and slick In-Play betting console;
– Deposits and withdrawals are charge free;
– Wide range of secure payment options;
– Reliable and secure, safe software;
– User-friendly interface.
– Don’t always offer the best odds;
– They tend to limit fast prospering players;
– Site colour scheme doesn’t appeal to everyone;
– Restricted in some countries;
– Customer service is average.
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*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.