Year established: 2006
Mobile compatible: Yes
Jurisdiction: Isle of Man
Overall rating: A-
Recommended: For recreational and professional players
188bet Sportsbook Review
Founded in 2006 188Bet is owned by Cube Ltd, which is both regulated and licensed in the Isle of Man.
There is a massive focus on football at 188Bet, and on live betting too. Past sponsors are evidence of this and have included Wigan Athletic and Bolton Wanderers.
Other sponsorships have included rugby union side Newcastle Falcons, and in 2015 it was announced that they’d become the main shirt sponsor of rugby league club Wigan Warriors. In the same year the betting operator became sponsor and the official betting partner of Gloucestershire cricket.
With 7,881 followers on Twitter, 188Bet is also on Youtube, Facebook, Google+ and Pinterest. The 188Bet Youtube is not as thoroughly used as it once was; it has in the past featured interesting content such as Terry’s Team Talks (analysis from former ambassador Terry Venables) amongst skills challenges videos. It now is mostly promotional content of its slots and betting promos.
There’s news and previews available on the 188bet news section of the site. It’s not too well promoted however and is nothing too flashy to the extent that the content is typically neither accessible nor appealing.
As mentioned there’s a focus on football at 188Bet, and the 188Bet football markets are accordingly in-depth. There’s also an esports focus, and it features in the top navigation bar inbetween sports and casino.
There’s no need to access the site to see the full range of 188Bet sports betting options as we’ve helpfully detailed them all for you here: American football, athletics, badminton, baseball, beach volleyball, boxing, cricket, cycling, darts, field hockey, futsal, golf, handball, ice hockey, lacrosse, martial arts, motor racing, rowing, rugby, snooker, soccer, softball, swimming, table tennis, tennis, volleyball and water polo.
This is in addition to entertainment markets and, notably, financials which is something relatively few other bookmakers offer thereby making 188Bet stand out
188Bet live betting should be fairly good as this bookmaker as self-proclaimed in-play betting specialists. Indeed 188Bet live betting is comprehensive and offered on a range of sports, it displays live scores clearly in addition to key match action stats such as cards which is a cut above competitors.
Usability of the site
The site is well designed and the colour scheme of orange and grey works well. The 188Bet mobile product is good and there’s a sleek 188Bet app should you be a fan of betting on the go.
There is some form of 188Bet customer support available 24/7. Options for customers include live chat, email (help@188Service.com) and by phone. The 188Bet live chat performed particularly well in terms of response time and helpfulness during our test.
188Bet offers the usual range of banking options including Visa, Mastercard and Moneybookers.
If football’s your poison, then 188Bet is most certainly for you with a range of markets across a huge amount of leagues. Outside of football the coverage tails off a little but it does offer esports which is evidence it’s focused on innovation.
The 188Bet £50 bonus bet is a good opening offer too and worth getting involved with, whilst the 188Bet live chat and live betting are major plusses for the operator. Things to improve on include its news site.
– Very reputable Asian company and gambling partner of Chelsea, Everton & Liverpool;
– Big focus on UK and Asian customers, particularly China;
– The place to be for high rollers and Asian handicap experts;
– High winning limits, suitable for professional bettors;
– Highly competitive odds;
– Large selection of sports;
– Great selection of soccer leagues;
– Live betting specialist with high number of live betting events every month;
– Modern mobile betting app that caters iOS and Android users;
– Publishes odds earlier than most bookmakers;
– Fast payment transactions;
– Very good support.
– Not as many money back specials and offers as other firms;
– Not the greatest offer for other sports than football;
– Languages limited to only English, Chinese, Vietnamese, and Indonesian;
– Website improvements could be made.
Visa/Mastercard, Skrill (Moneybookers), Ukash, Neteller, 1-Pay, Bank Transfer, Dankort, EntroPay, eps, giropay, Local Bank Transfer
*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.